On what makes Zorka.Agency unique, and marketing strategies successful, our Head of Marketing.

VIKTOR RYZHOV
Head of Marketing

Joined Zorka.Agency in February 2017.

Graduated from Belarusian State University, Business School. Bachelor of Economy and Marketing.

He had been playing football for 12 years and wanted to become a professional football player. ‘I was young and foolish’, says Viktor.

#FunFact: worked as a teleshopping courier while studying at university.

Now, he is developing marketing solutions and strategic initiatives to build partnerships with clients and increase our global brand awareness.

WHAT IS YOUR ROLE AT ZORKA.AGENCY?

I am Head of Marketing. In a few words, I manage a team of talented and motivated people united by one goal — boosting the number of leads, and increasing Zorka.Agency’s brand awareness.

CAN YOU TELL US HOW ZORKA.AGENCY STARTED?

When I joined Zorka, the company had been on the market for three years. There were just 20 people on the team. The startup vibes were in the air!

Back then, I was a newbie in digital marketing, and it was challenging for me at first. It took me two months to understand what everyone around me was talking about: CPIs, CPAs, rebates, DSPs, SSPs, etc. Though, I had to create a glossary 🙂

Zorka started as an affiliate network for mobile traffic. As new clients came, we created an in-house media buying team and transformed the company into a mobile app promotion agency. We gained more expertise, our team grew. Now we are an international digital agency ready to help our clients with any online promotion tasks.

WHAT MAKES ZORKA.AGENCY UNIQUE?

I think that is a human-centric approach both within our teams and with clients. It is becoming more and more important everywhere.

Zorka.Agency is all about the service. We are always trying to follow this personalized approach with a human touch. We want to show our clients that we are there to help them.

At Zorka.Agency, we always support and treat each other like a family, and I hope it will stay this way.

WHAT MAKES A SUCCESSFUL MARKETING STRATEGY?

Where there’s a will, there’s a way!

Digital marketing evolves extremely fast. Each month we see new channels, tools, and approaches popping up. So you have to be ready to test various traffic sources and marketing channels. Those who manage to keep up with trends and try to implement something new in their marketing strategy — win it all. Of course, you have to set clear goals before launching any marketing activities. Any test needs to be benchmarked against initial expectations and plans.

Today, marketing is all about being omnichannel. You must not focus on a single source or approach, but rather make a digital mix instead and increase the number of touchpoints with your target audience in multiple channels.

HOW MUCH DATA DID YOU ANALYZE LAST YEAR?

To some extent, we are all working with data all the time, even when scrolling Facebook or LinkedIn feed. Should I count it in my answer too? ?