Brand Power And Where To Find It: Measuring The Effect of Influencer Marketing

Zorka.Agency explores why current attribution models don't always work, and proposes an influencer marketing attribution model that considers the organic boost

05 Apr

How To Increase Sales Volume For A Top-10 E-commerce App With 80% Brand Recognition

30 Mar

“Let me de-influence you…”: TikTok’s Latest Trend, Explained.

In recent years, social media platforms such as TikTok have become a hub for influencers to share their lives, promote products, and gain followers. However, a new trend has emerged that is shaking up the traditional influencer marketing model.

16 Mar

In A Nutshell: Israel Mobile Game Market

Israel’s gaming industry saw an impressive 54% CAGR (Compound annual growth rate), with revenues increasing by approximately 760% over the past years.

15 Mar

How To Fail An App Marketing Campaign

So what are some surefire ways for a marketer in 2023 to fail an advertising campaign?

03 Mar

How Google Policies Affect The Ad Market: How-To For Marketers

In an effort to protect user privacy, Google introduces policies that limit data collection. Opting out of 3rd party cookies is a game changer in the advertising industry.

27 Feb

Key trends of influencer marketing 2023

We've made an analysis of the state of influencer marketing. As a result, 5 key trends of influencer marketing in 2023 were identified.

07 Feb

What makes the mobile gaming industry in Finland as attractive as never before

Insights on what makes Finland such a great entry point for the mobile gaming market, both developers and publishers.

21 Dec

How to improve playable ads?

5 ways to improve performance and drive quality users to your mobile app.

02 Dec

How Can YouTube Shorts Work For Your Brand?

YouTube Shorts is an easy-to-use platform to shoot and edit short, engaging and catchy videos. Therefore, it can be a good idea to add Shorts to your video digital strategy yet not to make it your entire social media strategy.

02 Nov